Blog
The industry we work for is literally fascinating.
Let us discuss our view on topics such as technology, entertainment, market evolution, artistic trends and more.
01 November 2024
Localized Marketing Campaigns for Latin America
With over 400 million Spanish speakers, Latin America presents a powerful market for brands looking to expand their reach. However, to effectively resonate with this audience, brands need more than translation; they need a cultural compass and skilled partners who understand local nuances and can adapt campaigns to feel genuinely Latin American. Whether for high-energy […]
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17 October 2024
Voice Localization is different depending on content format
Voice localization refers to the process of adapting voice-over content for different languages and cultures. It is a key component of making content accessible to global audiences. But the process differs significantly depending on whether the content is a traditional format like films, TV series, ads, or documentaries—or an interactive medium like video games. Each […]
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08 May 2024
Exploring the Creative Process of Game Trailer Music
Providing the right creative solution for a game project that needs the perfect Music for its presentation trailer is a challenging task. Along with deep understatement from both parties, a trusting relationship needs to be built. Up to this moment, key members from the Dev team might have been directly in control of the game […]
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03 May 2024
The Rise of Neutral Spanish: Uniting Cultures in Latin American Entertainment
Is there such a thing as Neutral Spanish, Latin American Spanish, or International Spanish? For starters, Spanish is a language of diverse dialects and cultural richness. It undergoes a fascinating evolution shaped by technology, usage patterns, and cultural exchanges. Nowhere is this evolution more evident than in Latin America, where each country boasts its own […]
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29 February 2024
The Latin American Appetite for Asian Content
As Latin American audiences develop an insatiable appetite for Asian content, it’s crucial to understand the diverse factors contributing to this cultural convergence. And this is one of global entertainment’s most interesting trends. The interplay between Latin American and Asian cultures continues to deepen. Historical ties, contemporary trends, and a globalized media landscape fuel this […]
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07 February 2024
Audio Vendor services for iGaming seamlessly integrated into your workflow
“Will an audio vendor adapt to our workflow?” “Will the experience be seamless and fruitful?” Whether to incorporate an external vendor or collaborator into sound design is a common dilemma for many iGaming companies. The desire to avoid complications is paramount. And what they seek is someone who understands their needs and can seamlessly engage […]
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08 January 2024
What to know when Self Publishing a Video Game
The video game industry has a distinctive feature: the developers promote their game projects and seek the financial and technical support of publishers. The goal of that is both to complete the development and to market and promote the final product in each of the targeted markets. What happens when the best fitting partner is […]
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22 December 2023
Keys to a Flawless Pitch Deck
A good pitch deck for your video game is an essential tool to attract the investment you need to launch your project. We want to share some key tips to build a flawless pitch deck and maximize your chances of securing the funding your game deserves. Cooking an Audience Undoubtedly, starting a conversation with a […]
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04 December 2023
Linguistic Consultancy for the Success of Your Game
An Unsung Hero In the game development industry, competition is fierce, quality is essential, and resource optimization is critical. Linguistic Consulting Services can be a key component of success. Especially for devs who are taking their first steps or for those aiming to reach new global audiences. Achieving efficient resource management, capturing the maximum return […]
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13 November 2023
Localizing Online Casino Games: Machine or Human Translation?
As the online casino games industry globally expands, game developers and operators face the challenge of creating content that appeals to players in different regions and languages. Localizing casino games is essential for maximizing revenue and creating a more immersive gaming experience. However, the question remains: should developers use machine or human translation for their […]
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