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With nearly two decades of experience in the localization and translation industry, we’ve seen technologies evolve from simple aids to essential pillars in our workflows. Among these, Machine Translation (MT) and Machine Translation Post-Editing (MTPE) have sparked both innovation and debate—especially in creative fields like video game localization. MTPE can dramatically improve speed and scalability. […]

Like many specialized fields, the world of media localization is full of terms that can be confusing for newcomers. Media localization encompasses everything from translating on-screen text and user interfaces to adapting subtitles, cultural references, and spoken content. This article focuses specifically on audio localization, an area that includes voice-over, dubbing, and narration. While each […]

With over 400 million Spanish speakers, Latin America presents a powerful market for brands looking to expand their reach. However, to effectively resonate with this audience, brands need more than translation; they need a cultural compass and skilled partners who understand local nuances and can adapt campaigns to feel genuinely Latin American.  Whether for high-energy […]

Voice localization refers to the process of adapting voice-over content for different languages and cultures. It is a key component of making content accessible to global audiences. But the process differs significantly depending on whether the content is a traditional format like films, TV series, ads, or documentaries—or an interactive medium like video games. Each […]

Providing the right creative solution for a game project that needs the perfect Music for its presentation trailer is a challenging task. Along with deep understatement from both parties, a trusting relationship needs to be built. Up to this moment, key members from the Dev team might have been directly in control of the game […]

Is there such a thing as Neutral Spanish, Latin American Spanish, or International Spanish? For starters, Spanish is a language of diverse dialects and cultural richness. It undergoes a fascinating evolution shaped by technology, usage patterns, and cultural exchanges. Nowhere is this evolution more evident than in Latin America, where each country boasts its own […]

As Latin American audiences develop an insatiable appetite for Asian content, it’s crucial to understand the diverse factors contributing to this cultural convergence. And this is one of global entertainment’s most interesting trends. The interplay between Latin American and Asian cultures continues to deepen. Historical ties, contemporary trends, and a globalized media landscape fuel this […]

“Will an audio vendor adapt to our workflow?” “Will the experience be seamless and fruitful?” Whether to incorporate an external vendor or collaborator into sound design is a common dilemma for many iGaming companies. The desire to avoid complications is paramount. And what they seek is someone who understands their needs and can seamlessly engage […]

The video game industry has a distinctive feature: the developers promote their game projects and seek the financial and technical support of publishers. The goal of that is both to complete the development and to market and promote the final product in each of the targeted markets. What happens when the best fitting partner is […]

A good pitch deck for your video game is an essential tool to attract the investment you need to launch your project. We want to share some key tips to build a flawless pitch deck and maximize your chances of securing the funding your game deserves. Cooking an Audience  Undoubtedly, starting a conversation with a […]