Why Webtoons Are Booming in Latin America — And How to Localize Them Effectively

Webtoon localization and translation for Latin American audiences Webtoons — the vertical-format comics designed specifically for mobile consumption — are taking Latin America by storm. What began as a Korean innovation is now a global trend, made possible by the convergence of new digital technologies and the massive penetration of vertical devices. With smartphones in nearly every hand and content consumption habits shifting toward vertical formats (think TikTok, Reels, or Sho...