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Localized Marketing Campaigns for Latin America

With over 400 million Spanish speakers, Latin America presents a powerful market for brands looking to expand their reach. However, to effectively resonate with this audience, brands need more than translation; they need a cultural compass and skilled partners who understand local nuances and can adapt campaigns to feel...

Voice Localization is different depending on content format

Voice localization refers to the process of adapting voice-over content for different languages and cultures. It is a key component of making content accessible to global audiences. But the process differs significantly depending on whether the content is a traditional format like films, TV series, ads, or documentaries—or an...

The Rise of Neutral Spanish: Uniting Cultures in Latin American Entertainment

Is there such a thing as Neutral Spanish, Latin American Spanish, or International Spanish? For starters, Spanish is a language of diverse dialects and cultural richness. It undergoes a fascinating evolution shaped by technology, usage patterns, and cultural exchanges. Nowhere is this evolution more evident than in Latin America,...

The Latin American Appetite for Asian Content

As Latin American audiences develop an insatiable appetite for Asian content, it's crucial to understand the diverse factors contributing to this cultural convergence. And this is one of global entertainment's most interesting trends. The interplay between Latin American and Asian cultures continues to deepen. Historical ties, contemporary trends, and...

What to know when Self Publishing a Video Game

The video game industry has a distinctive feature: the developers promote their game projects and seek the financial and technical support of publishers. The goal of that is both to complete the development and to market and promote the final product in each of the targeted markets. What happens...

Keys to a Flawless Pitch Deck

A good pitch deck for your video game is an essential tool to attract the investment you need to launch your project. We want to share some key tips to build a flawless pitch deck and maximize your chances of securing the funding your game deserves. Cooking an Audience  Undoubtedly, starting...

Linguistic Consultancy for the Success of Your Game

An Unsung Hero In the game development industry, competition is fierce, quality is essential, and resource optimization is critical. Linguistic Consulting Services can be a key component of success. Especially for devs who are taking their first steps or for those aiming to reach new global audiences. Achieving efficient resource...

Localizing Online Casino Games: Machine or Human Translation?

As the online casino games industry globally expands, game developers and operators face the challenge of creating content that appeals to players in different regions and languages. Localizing casino games is essential for maximizing revenue and creating a more immersive gaming experience. However, the question remains: should developers use...

Remote Audio Production in Latin America

Buenos Aires Voice Over Studios benefit from Production companies and studios worldwide seeking efficient and cost-effective options for voice recordings in the LATAM region. In the Audio Localization industry, the Recording Studio plays an essential role in the process of adapting multimedia content to different languages and cultures. Argentina...

Maximizing Localization Impact: What Languages Should You Choose for Localizing Online Casino Games

The obvious answer is… the languages of those markets where you’re planning to market your game. And that decision of course is based mostly on regulatory issues and the expansion roadmap of your company. The first and foremost factor to consider is the legality of Online Casino Games in...