When publishing a game, to get great results, you need a Marketing Strategy. You need to plan, control your performance, and work on the opportunities identified once your plan is set. Investing in Marketing in Latin America can help your global strategy and work for the betterment of your...
Your game or audiovisual product is almost ready for launch. And naturally, you are targeting Spanish, one of the most spoken languages in the world. This is when it might happen. When companies are releasing content to Spanish-speaking audiences, they do not always know for sure which is the variety...
Localizing for the Brazilian Portuguese market is a smart move. 75% of Brazilians play games. 33% of Brazilians consider themselves to be hardcore gamers. Brazil is a growing market of 210M people with little English Proficiency and increasing consumption habits. Read more.
Game Global Digital Summit 2020 was an amazing experience! We were there as Attendees and Sponsors, and both were a first for us, so we enjoyed every moment of it!
LATAM is called to keep growing and global companies are taking notice. Its massive extension and multicultural landscape meet a very attractive competitive advantage: most of its population can be reached through a certain variety of Spanish. Keep reading in order to understand why you should seriously consider a...
