With over 400 million Spanish speakers, Latin America presents a powerful market for brands looking to expand their reach. However, to effectively resonate with this audience, brands need more than translation; they need a cultural compass and skilled partners who understand local nuances and can adapt campaigns to feel...
As Latin American audiences develop an insatiable appetite for Asian content, it's crucial to understand the diverse factors contributing to this cultural convergence. And this is one of global entertainment's most interesting trends. The interplay between Latin American and Asian cultures continues to deepen. Historical ties, contemporary trends, and...
The video game industry has a distinctive feature: the developers promote their game projects and seek the financial and technical support of publishers. The goal of that is both to complete the development and to market and promote the final product in each of the targeted markets. What happens...
A good pitch deck for your video game is an essential tool to attract the investment you need to launch your project. We want to share some key tips to build a flawless pitch deck and maximize your chances of securing the funding your game deserves. Cooking an Audience Undoubtedly, starting...
An Unsung Hero In the game development industry, competition is fierce, quality is essential, and resource optimization is critical. Linguistic Consulting Services can be a key component of success. Especially for devs who are taking their first steps or for those aiming to reach new global audiences. Achieving efficient resource...
As the online casino games industry globally expands, game developers and operators face the challenge of creating content that appeals to players in different regions and languages. Localizing casino games is essential for maximizing revenue and creating a more immersive gaming experience. However, the question remains: should developers use...
Boosting Visibility and Engagement Through Marketing Activations In the exciting world of contemporary marketing, strategies are constantly changing. They do it to adapt to the changing preferences and habits of consumers, and to give products visibility in a highly competitive global market. In this context, Event Marketing has emerged as...
When expanding to a new market or trying to position new content to a new audience, our clients have become keener and keener on relying on Video Integrations YouTube Campaigns, as they have become a powerful tool for companies aiming to position their products, services (or games!) in front...
The obvious answer is… the languages of those markets where you’re planning to market your game. And that decision of course is based mostly on regulatory issues and the expansion roadmap of your company. The first and foremost factor to consider is the legality of Online Casino Games in...
When publishing a game, to get great results, you need a Marketing Strategy. You need to plan, control your performance, and work on the opportunities identified once your plan is set. Investing in Marketing in Latin America can help your global strategy and work for the betterment of your...
