Webtoons — the vertical-format comics designed specifically for mobile consumption — are taking Latin America by storm. What began as a Korean innovation is now a global trend, made possible by the convergence of new digital technologies and the massive penetration of vertical devices. With smartphones in nearly every...
In today’s fast-paced world, where audiences demand not only creativity but also authenticity, producing a large-scale music project requires more than just talent. It calls for precision, collaboration, and strategic management. At Ark One Studios, we recently had the privilege of orchestrating an ambitious project that exemplifies the power...
With over 400 million Spanish speakers, Latin America presents a powerful market for brands looking to expand their reach. However, to effectively resonate with this audience, brands need more than translation; they need a cultural compass and skilled partners who understand local nuances and can adapt campaigns to feel...
As Latin American audiences develop an insatiable appetite for Asian content, it's crucial to understand the diverse factors contributing to this cultural convergence. And this is one of global entertainment's most interesting trends. The interplay between Latin American and Asian cultures continues to deepen. Historical ties, contemporary trends, and...
The video game industry has a distinctive feature: the developers promote their game projects and seek the financial and technical support of publishers. The goal of that is both to complete the development and to market and promote the final product in each of the targeted markets. What happens...
A good pitch deck for your video game is an essential tool to attract the investment you need to launch your project. We want to share some key tips to build a flawless pitch deck and maximize your chances of securing the funding your game deserves. Cooking an Audience Undoubtedly, starting...
An Unsung Hero In the game development industry, competition is fierce, quality is essential, and resource optimization is critical. Linguistic Consulting Services can be a key component of success. Especially for devs who are taking their first steps or for those aiming to reach new global audiences. Achieving efficient resource...
As the online casino games industry globally expands, game developers and operators face the challenge of creating content that appeals to players in different regions and languages. Localizing casino games is essential for maximizing revenue and creating a more immersive gaming experience. However, the question remains: should developers use...
Boosting Visibility and Engagement Through Marketing Activations In the exciting world of contemporary marketing, strategies are constantly changing. They do it to adapt to the changing preferences and habits of consumers, and to give products visibility in a highly competitive global market. In this context, Event Marketing has emerged as...
When expanding to a new market or trying to position new content to a new audience, our clients have become keener and keener on relying on Video Integrations YouTube Campaigns, as they have become a powerful tool for companies aiming to position their products, services (or games!) in front...
