The obvious answer is… the languages of those markets where you’re planning to market your game. And that decision of course is based mostly on regulatory issues and the expansion roadmap of your company. The first and foremost factor to consider is the legality of Online Casino Games in the target country. Ensure that the country’s legal system allows online gambling, and understand the specific regulations that apply to online gaming content. Having said that, we can give you a list of the Top languages that you should consider first for your iGaming Localization strategy:

• English:

  No surprises here. The United States, the United Kingdom, Australia and Canada all appear in the Top 10 Ranking of countries that spend the most on online gaming. Gambling is legal in all these territories. This is true except for some states in the US, yet as more US states legalize online gambling, the total figures of English-speaking users will keep growing. As English is the most widely spoken second language in the world, it is highly recommended to prioritize it.

• Chinese:

  Online gambling in Mainland China remains illegal. However, routed internet traffic, underground banking networks, and payment platforms enable customers to access and remit funds to iGaming sites. According to some estimates, there are as many as 200 million people who engage in online gambling in China. In any case, it’s important to note that this figure may include other forms of online gaming as well. Additionally, it’s worth noting that the Chinese government takes a strict stance on online gambling. It has recently intensified its crackdown on illegal online gambling operators.

• FIGS (French / Italian / German / European Spanish):

  As numbers 4, 5, 6, and 9 in the Top 10 ranking, these four European countries have large online gambling markets, with users that rank among the highest in terms of spending. The regulatory environment for online gambling in Europe can be complex, with different countries having different rules and regulations.

• Japanese:

  Online gambling in Japan is also heavily regulated. It can be difficult to obtain precise figures on the number of online gamblers in the country. However, some estimates suggest that there are around 3-5 million people who engage in online gambling in Japan. And the high level of income of the population means that its impact on the overall numbers is significant.

• Brazilian Portuguese:

  Brazil currently sits at number 11. It is the largest country in South America and has a population of over 200 million people, making it a potentially lucrative market for online gambling operators. It has a rapidly growing middle class and an increasing number of internet users, which presents an opportunity for online gambling operators to expand their customer base. Brazil has a strong culture of gambling, particularly when it comes to sports betting. Many Brazilians are passionate about soccer, and sports betting is a popular pastime in the country. In fact, Brazil is one of the largest sports betting markets in the world, with estimates suggesting that the country’s sports betting market is worth several billion dollars.

• Hindu:

  India is a country with a population of over 1.3 billion people. And it is one of the fastest-growing markets for online gambling in the world. According to some estimates, the several-billion-dollars- worth Indian Market is expected to continue to grow in the coming years. One reason for the growth of the online gambling market in India is the increasing use of smartphones and the internet across the country. As more people in India gain access to the internet and become comfortable with online transactions, the potential market for online gambling is expected to grow.

Finally, it’s worth noting that the legal status of online gambling in India is somewhat unclear, and regulations vary from state to state. However, there is growing interest from both international and domestic companies in the Indian online gambling market, and localizing content into Indian languages can help operators to reach more players and navigate the regulatory landscape.

• Swedish and Norwegian:

  Firstly, Sweden and Norway are two of the most prosperous and technologically advanced countries in Europe. Both countries have high rates of internet penetration, smartphone usage, and disposable income. This makes them potentially lucrative markets for online gambling operators. Secondly, gambling is a popular activity in both Sweden and Norway, with a long history of state-owned gambling monopolies. In recent years, however, the online gambling market in both countries has opened up. This allowed international operators to enter the market. As a result, there is growing competition in the online gambling sector, and operators who can provide a more personalized experience by localizing content into Swedish and Norwegian may have an advantage over their competitors.

• Spanish LATAM:

  South America is growing rapidly and has significant potential for further expansion. The industry is still in its early stages in the region, but it is experiencing steady growth in several countries. This is particularly true in countries such as Mexico, and Colombia, which are among the largest and most promising markets for iGaming in the region, with many experts predicting that it could become one of the largest iGaming markets in the world. However, there were also several challenges facing the industry. Some of them are regulatory issues, payment processing challenges, and competition from unlicensed operators. Single-handedly or combined, they could slow its growth and development.

Source: H2 Gambling Capital cited via The Guardian

When determining the languages to use for localizing online casino games, it’s crucial to consider the regulatory environment and expansion plans of your company. By localizing your content into the aforementioned languages, you can gain a competitive edge in the global online gaming industry and increase the return on investment for each of your games. Careful consideration of the languages you choose can maximize the impact of your localization efforts. Furthermore, it could lay the foundation for long-term success in the online gaming market.