A good pitch deck for your video game is an essential tool to attract the investment you need to launch your project. We want to share some key tips to build a flawless pitch deck and maximize your chances of securing the funding your game deserves.

Cooking an Audience 

Undoubtedly, starting a conversation with a publisher armed with evidence that you can cultivate and nurture an audience for your game significantly strengthens your position. Much better if you showcase genuine player interest, and how you utilize their feedback for game improvement.  Consequently, a compelling online presence before presenting your game is crucial, demonstrating your commitment to developing a market-ready product.

Various elements contribute to this presence. A polished website highlighting your game’s unique features. Engaging devlogs that resonate with a flourishing audience. Active involvement across social media platforms, forums, and gaming events. Consistently sharing developmental progress, captivating concept art, and exclusive gameplay teasers not only cultivates a dedicated fan base but also heightens your game’s appeal to potential publishers.

An enthusiastic and engaged audience stands as a testament to your game’s potential resonance with players, making it an attractive investment for publishers. Always bear in mind the invaluable impact of a robust online presence—it serves as the linchpin for elevating your game’s stature within the competitive landscape of game publishing.

You are not only developing a game but building a community for it

What it should include

A pitch deck is crucial for presenting a concise and compelling overview of a project or business idea. In the gaming industry or any venture seeking funding, a pitch deck holds significant importance for several reasons. This document is not only a visual presentation but also a strategic narrative that highlights the project’s criteria, development costs, runtime, and required resources. This is what it should include.

• Compelling and focused narrative:

  Your pitch deck should tell a convincing story. Start with a strong introduction that conveys the essence of the game and highlights why it is unique. Break down the main elements of the plot, gameplay mechanics, characters, and the experience your project will offer.

• Investment details and financial partners:

  Clearly outline development costs and the investment required to carry out your project successfully. Specify how the funds shall be used and highlight the potential profitability for investors. Include any already committed financing partners to show that your project is interesting.

• Progress demonstration with a playable demo and vertical slice:

  Pair your pitch deck with a playable demo or a vertical slice. This allows investors to really identify the potential of your game, as well as the impact it could have on its audience, simultaneously conveying that the project goes beyond ideas on paper.

• Feedback:

  In brief, it is important to point out how the comments, suggestions, and pains shared by the community after experiencing a playable demo or even wanting some footage are used as part of the constant process of polishing and designing the gaming experience.

• Project validation through data:

  Firstly, it is important to validate as many claims, insights, and arguments as possible with easily readable data. Remember, the scout that will receive your pitch deck will have to sell your project to other company members when they get back to it, so making that easier for them is beneficial for you.

• Marketing and localization strategies:

  Include a solid marketing plan that highlights how you would launch the game into the market. Consider localizing your game to expand your global audience. Investors will want to know how your game would stand out in a saturated market.

• Participation in industry events:

  Mention your participation in key industry events, such as Gamescom, GDC, or Tokyo Game Show. Going to B2B events adds credibility and shows you are connected with the game dev community.

Feedback from Gaming Events is fuel for your Development and Marketing processes

Could it fail?

Without a doubt, it depends on what you consider failure. Pitching your game is a process. You are looking for the right financial partner, with a set of skills and knowledge on how to improve your game possibilities to be a commercial success.  Certainly, this is no easy task, nor easily accomplished. Finding the right partner, one that feels compelled to work with you and provide the aid you are seeking for, might take a while.
Still, don’t get discouraged if it doesn’t work! Many Devs find that the self-publishing path is a tangible possibility to meet their goals. When they do, they rely on the many companies that can assist them to take on the challenge of independence.

Opening Paths to Success

In summary, crafting a compelling pitch deck stands as a pivotal milestone for any game developer striving to bring their vision to life. To win over potential partners, it’s crucial to furnish them with comprehensive details. Include roadmaps, resource requirements, market analysis, unique selling points, target audience insights, and other strategic elements. Yet, beyond its role in impressing potential partners, a flawless pitch deck doubles as a concise business blueprint for your project.

A stellar pitch deck, when further extrapolated into operational plans supported by objectives, metrics, and management tools, can pave the way toward self-financing and self-publishing your game. Ultimately, it’s about charting the course for success and aligning it with your aspirations and game vision. Craft a pitch deck that not only captivates but also unlocks the doors to your project’s promising future!