With nearly two decades of experience in the localization and translation industry, we’ve seen technologies evolve from simple aids to essential pillars in our workflows. Among these, Machine Translation (MT) and Machine Translation Post-Editing (MTPE) have sparked both innovation and debate—especially in creative fields like video game localization. MTPE can dramatically improve speed and scalability. […]

Like many specialized fields, the world of media localization is full of terms that can be confusing for newcomers. Media localization encompasses everything from translating on-screen text and user interfaces to adapting subtitles, cultural references, and spoken content. This article focuses specifically on audio localization, an area that includes voice-over, dubbing, and narration. While each […]

With over 400 million Spanish speakers, Latin America presents a powerful market for brands looking to expand their reach. However, to effectively resonate with this audience, brands need more than translation; they need a cultural compass and skilled partners who understand local nuances and can adapt campaigns to feel genuinely Latin American.  Whether for high-energy […]