A Promising Market for Video Game Localization

Localizing for the Brazilian Portuguese market is a smart move. 75% of Brazilians play games. 33% of Brazilians consider themselves to be hardcore gamers. Brazil is a growing market of 210M people with little English Proficiency and increasing consumption habits. Read more.

How big is Gaming in Brazil? 3 in every 4 people in Brazil play video games. And 1 in every 3 of the 210M Brazilians consider themselves to be hardcore gamers. That alone makes some strong arguments to consider localization seriously. But Brazil’s praised economic progress and the fact that it's called to turn into one of the world’s most important economies in the years to come, make it an imperative. Brazil’s yearly revenue for the Gaming market is somewhere between $1.6B and $2.5B. Some so...