Yes, a quarter of the XXI century has already passed.
As we move deeper into this century, there are a few things we want to share.
We can say that in these first 25 years, many things have changed, and some not so much. We won’t dwell on nostalgic details like the sweet melody of dial-up or the flying cars that not even Santa Claus has managed to deliver. Instead, we prefer to focus on what cuts across everything. Not what resists change, but what transcends technologies, trends, and geographies. What is it for you? For us, it’s stories.
Twenty-five years into this century, and thankfully, stories still guide our path. Why? Because we are moved by everything that makes us feel alive: what makes us laugh, cry, wonder, or question. Stories make all of that possible.
Of course, today there are new narratives and new ways of telling them. These have been fast years, haven’t they? In a short time, we shifted from analog to digital, from cartridges to subscriptions. We became experts at surfing platform trends as borders faded away, laughing via streaming at the same joke from continent to continent. Teenagers are now as close to playing on a professional soccer team as on a LoL team. And a granny already knows how to write a pretty effective prompt.
New formats, new audiences, new ways to engage.
We value creativity as the driving force and technology as an ally that amplifies human connection. We live in a world where classics coexist with a new generation that deserves stories of its own. And even as formats change, trends evolve, and media transforms, we continue to love stories as much as we did on day one.
It doesn’t take a fortune teller to know that the next 25 years will be far more vertiginous than these. We don’t know what they’ll look like, but we do know we’ll be there, telling the new stories in the best possible way.