Why do I need Influence Marketing in every region my game is sold?

People influencing people about your games To build a community around your games is undoubtedly the ultimate goal. It boosts advocacy and fills the internet with content that certifies that your content is an experience worth being a part of. But how do you build one? Many companies have learned that User-Generated Content is the backbone of every strategy that aims to achieve it. It happened so fast that many of us didn't notice how it happened. Properly managing influencers has become a winn...