Voice localization refers to the process of adapting voice-over content for different languages and cultures. It is a key component of making content accessible to global audiences. But the process differs significantly depending on whether the content is a traditional format like films, TV series, ads, or documentaries—or an interactive medium like video games. Each format presents its own challenges, especially in terms of production, post-production, and technical integration. And it may also imply different skills from voice talents as well.

At Ark One Studios, we understand these distinctions and tailor our approach to ensure the best localization experience across all platforms, leveraging in our project management experience and partnering with the best talents in our region.

Dynamic Dialogue Integration vs. Linear Performance

When working on traditional content—like films, series, or documentaries—the workflow follows a linear structure. Scripts are set in advance, and voice directors and talents are aware of the context and flow of the entire narrative. This allows for precise voice synchronization with on-screen visuals. The actor’s performance can be directed with detailed context, ensuring consistency in tone and delivery. In post-production, tools like Automated Dialogue Replacement (ADR) are used to fine-tune synchronization. They ensure that the localized voice fits seamlessly with the original footage.

For video games, however, the process may be different. Games are interactive, with branching storylines and dynamic gameplay elements that trigger different dialogue options many times. In those cases, Voice actors must record multiple variations of the same line, covering different player actions or scenarios. This non-linear approach requires far more flexibility from both actors and localization teams. There’s no single “correct” version of a line. Actors must deliver variations that feel natural regardless of when or how they’re triggered in-game.

Furthermore, video game dialogue needs to integrate with real-time animations. Localization teams work closely with game developers and sound designers to ensure that voice lines align perfectly with gameplay, creating an immersive experience.

Strict Folder and File Naming Conventions: A Must for Video Game Localization

One of the most critical but often overlooked aspects of video game localization is the need for strict file and folder naming conventions. With multiple languages, variations of each line, and real-time integration within a game engine, it’s vital to maintain a highly organized structure throughout the localization process.

From pre-production onward, teams need to plan the organization of all voice files. In production, the actual recording sessions must adhere to these naming conventions, ensuring each line—whether a main character’s dialogue or an incidental soundbite—is correctly labeled.

For example:

[CharacterName]_Event01_[LanguageCode]_[LineID].wav

This system ensures that the correct version of each line is integrated into the right in-game scenario. Without this level of organization, the localization process could grind to a halt, causing delays or errors that impact the gameplay experience.

Traditional content and its own challenges 

In traditional content, file organization is also crucial, though the technical requirements differ from video games. While these projects follow a more linear path, there are still significant challenges that require careful attention. For example, managing subtitles, closed captions for the hearing impaired, and adhering to precise time-coding standards is essential for maintaining the narrative flow. Synchronizing subtitles with speech or on-screen events is not always straightforward. Especially when translating into languages with different sentence structures or reading speeds.

Each of these elements must be carefully localized, ensuring that the text aligns with the visuals and that viewers across different regions have the same seamless experience. The need to meet these timing constraints and adapt content for specific audiences adds layers of complexity that are just as important as the dynamic nature of video game dialogue.

Ads must simultaneously capture the essence of the brand while sounding natural and authentic to the target audience.

Tailoring to Different Formats and Platforms

Voice localization differs depending on the format and platform where the content will be experienced. Each medium—whether traditional content like films, TV series, and ads, or interactive video games—has its own unique demands.

For traditional content, the focus is on narrative continuity and performance precision. Voice actors must match the original actors’ timing and emotional tone, often requiring precise lip-syncing. In ads, localization goes beyond translation—it’s about capturing the brand’s tone and delivering it within tight time constraints. This is especially challenging when adjusting pacing and timing to fit the cultural nuances of the target audience.

Video games, in contrast, demand more flexibility. Dialogue must adapt to player actions, requiring multiple versions of the same line and seamless integration with real-time animations. This adds complexity. But traditional content also has its challenges—especially in capturing subtle emotional shifts and timing that drive engagement.

At Ark One Studios, we tailor our voice localization approach to each format. Whether working on a film, ad, or video game, we ensure that the voice performance resonates across cultures while preserving the creative essence of the original content.